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To be clear, Goop isn’t abandoning sexual wellness, which Paltrow still considers “super important.” It still sells its own Viva la Vulva clitoral vibrator, among many others, and a $66 jade yoni egg with instructions for insertion but no medical guarantees (both on final sale at press time), plus what Paltrow touts as “the best sex oil in the world,” a sleek black bottle promising, according to its product description, “just the right amount of slip.” With Goop as her platform, Paltrow has cemented herself as our ultimate celebrity influencer and alternative-wellness thought leader, seeding the culture with phenomena including but certainly not limited to yoga (in her own estimation), amicable divorce (more on that shortly), cupping, unconventional baby names, newsletters, avocado toast, stealth wealth, longevity, and the celebrity lifestyle industrial complex itself
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